Copywriting with a Focus on Climate Change
Why is My Focus on Renewable Energy and Sustainability?
My core values lie with the people and companies who fight climate change. I am passionate about promoting sustainable ways of life and contributing to a prosperous world for our children. Writing marketing copy for renewable energies, EVs, and sustainability/ESG topics is my personal way of making an impact.
Oh, and yes, I do have solar panels on my roof and have been driving an EV for years…
➤ Read this Toronto Star article on me charging my EV
➤ Or the story on CBC What on Earth
What’s My Background?
Before venturing into copywriting, I spent a decade in marketing with a customer-centric e-commerce company. SEO know-how was essential to establish a strong presence in a crowded online market. To effectively engage with audiences, I devised a corporate content strategy and managed SEM, SEO, blog, and other social media campaigns under a consistent sales funnel approach. I built several websites and blogs on WordPress, which included writing the copy for product & category pages, landing pages as well as blog posts.
My education includes a master’s in business administration, as well as the GRI Standards Exam and several of the TCFD certifications. I am fluent in English and German.
What I do when I don’t write
As a current panelist for the Altitude Accelerator, I support and help advance cleantech startups. I also lead community engagement as the Director of the Old Millside Resident’s Association. My passion for sports and mentorship is expressed through my role as a coach with the George Bell Hockey Association, where I guide young athletes in their development both on and off the ice.
What do I Write?
Making Tech Accessible
I specialize in turning complex technical jargon into captivating stories that highlight the environmental and financial benefits of renewable energy solutions.
Tailored Sustainability Focus
I tailor content strategies to ensure your brand’s message resonates with environmentally conscious audiences, driving brand awareness and customer loyalty.
Conveying Brand Value
By choosing to partner with me, you gain a dedicated force for supporting your sustainable initiatives with compelling narratives and impactful messaging.